The Minimum Standard for Market Analysis (MISMA) is one standard, supported by five key actions, key indicators and guidance notes. The one key standard states that ‘Market analysis is a key component of response analysis that informs the design and implementation of appropriate interventions using and supporting local markets.’ Five key actions subsequently cover Scope, Market Analysis Team, Data Collection, Analysis and Monitoring.
The foundation of the MISMA is the idea that market analysis should aim to identify appropriate and effective MBP and it emphasizes that this analysis should have a large scope that is not limited to a particular choice of modality. The MISMA is intended for humanitarian practitioners that are considering using market analysis exercises in various sectors and/or for multi-sectoral use. It has been developed in such a way that it is accessible to and relevant for non-market specialist field practitioners across sectors who
already possess assessment and analytical skills.
